JCPenney Beauty

Dive into a sea of options, from luxurious foundation to mesmerizing eyeshadows, alluring lip gloss, and the rosiest blush. And if you’re in the mood for some drama, our false eyelashes will give you that extra flair you’re looking for. We’ve got an incredible assortment of tools and brushes that will transform your makeup routine into a work of art. Achieve the perfect look with ease, whether you’re a newbie or a pro. And if you’re particular about skincare, we have a wide range of products that suit all skin types. And for your makeup treasures to be housed in style, we’ve got chic makeup bags and organizers too!

Don’t forget to visit our JCPenney Salon for a full day of pampering! While you are at it, get that long overdue photoshoot at JCPenney Portraits! Beauty shots, girls?

Ask about these complimentary mini services:

• Contour, Highlight, and Brush
• Correct & Conceal
• Define the Brow
• Enhance the Eye
• Line the Eye
• Lip Accent
• Matching Foundation
• Mini Skincare Routine